Focus

On April 15th, 2026, ACFF officially unveiled its new identity and became FFA, Football Francophone Amateur. A visible change for the public, but one rooted in a much deeper strategic process. Being present during the launch event and the discussions surrounding it served as a reminder of a fundamental truth: successful rebranding never starts with a logo.

In June 2026, FTTH Council Europe became Fibre Council Europe and unveiled a new visual identity to support this evolution. Tasked with rethinking its visual identity in less than three weeks, we faced a particular challenge: evolving a brand established for more than 20 years without erasing what had built its recognition. A project that reminds us that, when it comes to rebranding, changing everything is not necessarily the best answer.