Branding, visual identity and art direction.
From Brussels, serving brands across Belgium.
Branding Approach
Visual identity & brand image creation: shaping a strong and coherent universe
As a communication agency in Brussels, we support businesses, institutions, and brands in Belgium in creating, evolving, and activating their brand identity.
Branding is not just a logo; it tells who you are and why people should choose you. Our studio supports naming to find a unique, evocative and memorable name—a true strategic lever to claim the right place in your market. We craft a complete brand image: visual identity, brand guidelines, color palette, typefaces, iconography and design systems, to build a recognizable, coherent universe across every touchpoint.
When your brand needs to evolve, we orchestrate precise rebranding—moving the lines without losing the essence. We shape your brand voice through copywriting (tone, key messages, tagline) and produce brand content that captures attention: photos, videos, short-form, animations and social-first formats designed for reach and engagement. Our team designs distribution campaigns that combine strong ideas with media effectiveness, from digital to print, from social to out-of-home.
On the graphic design side, we produce brochures, posters, catalogues and corporate materials with editorial and typographic rigor serving readability and impact. For your events and brand activation, we create objects, booths and installations so the brand experience is lived, shared and remembered. The result: a clear identity, a strong visual territory and high-performing content, driven by demanding art direction—rooted in Brussels, serving brands across Belgium.
We add an essential operational layer: modular design systems, accessibility principles, motion and micro-interactions, template libraries (presentations, social media, product sheets) and a comprehensive brand book to streamline rollout. For naming, we scope legal and digital availability (domain, handles), and for content we define editorial guidelines and shooting kits to ensure regular, efficient production. Ongoing brand guardianship safeguards consistency, trains your teams and evolves the brand without disruption.
Branding expertise
Custom branding for authentic, inspiring, and lasting brands
NAME CREATION
BRAND IMAGE
BRAND REBRANDING
COPYWRITING
BRAND CONTENT
MULTIMEDIA CONTENT CREATION
GLOBAL CAMPAIGN
GRAPHIC DESIGN
DIGITAL PRINTING
ACTIVATION & EVENTS
Cases
Some of our branding projects



