Focus

In June 2026, FTTH Council Europe became Fibre Council Europe and unveiled a new visual identity to support this evolution. Tasked with rethinking its visual identity in less than three weeks, we faced a particular challenge: evolving a brand established for more than 20 years without erasing what had built its recognition. A project that reminds us that, when it comes to rebranding, changing everything is not necessarily the best answer.

On April 15th, 2026, ACFF officially unveiled its new identity and became FFA, Football Francophone Amateur. A visible change for the public, but one rooted in a much deeper strategic process. Being present during the launch event and the discussions surrounding it served as a reminder of a fundamental truth: successful rebranding never starts with a logo.

This summer, TotalEnergies and Circle K are rewarding their customers with an original digital campaign. Creativeroom designed an online contest where nearly 500,000 participants can win Aquarius bottles. Discover how technology and creativity combine for a unique customer experience.

Disinformation infiltrates our digital spaces through increasingly sophisticated mechanisms. Among them, automated fake profiles—or “bots”—play a central role by artificially amplifying misleading content, manipulating algorithms, and fueling public debate polarization.