Focus

On April 15th, 2026, ACFF officially unveiled its new identity and became FFA, Football Francophone Amateur. A visible change for the public, but one rooted in a much deeper strategic process. Being present during the launch event and the discussions surrounding it served as a reminder of a fundamental truth: successful rebranding never starts with a logo.

This summer, TotalEnergies and Circle K are rewarding their customers with an original digital campaign. Creativeroom designed an online contest where nearly 500,000 participants can win Aquarius bottles. Discover how technology and creativity combine for a unique customer experience.

Disinformation infiltrates our digital spaces through increasingly sophisticated mechanisms. Among them, automated fake profiles—or “bots”—play a central role by artificially amplifying misleading content, manipulating algorithms, and fueling public debate polarization.