Brand audit
Is your brand perceived as you want it to be?
This service can be the key to better understand, adjust, and strengthen your identity
WHAT IS BRAND AUDIT?
The brand audit is a comprehensive evaluation of your brand’s perception, coherence, and performance. It allows for a precise assessment of what you communicate, how it is perceived by your audiences, and what can be improved or strengthened.
In our marketing agency, we conduct strategic and sensitive audits, combining analysis of your supports (logo, brand image, tone, messages, website, social networks), competition study, stakeholder listening, and sometimes qualitative surveys with your targets. All summarized in a clear and structured diagnosis.
It is a powerful tool to step back, detect dissonances between who you are, what you say, and what is perceived — and then engage the right actions. The audit can be part of a repositioning phase, an identity redesign, a strategic change, or simply a need for clarity.
Our audits can include:
An assessment of current communication
Analysis of visual and verbal coherence
Internal and external perception study
Competitive benchmarking
Concrete recommendations to evolve the brand
3 good reasons to do a brand audit
TAKE A STEP BACK AND CLARIFY YOUR IMAGE
IDENTIFY THE GAPS BETWEEN DISCOURSE AND REALITY
PREPARE THE FUTURE ON SOLID FOUNDATIONS
For whom and in what context ?
You feel your brand is no longer aligned with your current activity.
Your image no longer reflects the quality of your offers.
You want to initiate a rebranding but don’t know where to start.
You need an outside view on your communication.
You want to evolve your strategy with clarity and coherence.