Brand positioning
Does your offer occupy the right place in the minds of your targets?
This service can be the key to build a clear, differentiating, and aligned brand image
WHAT IS BRAND POSITIONING?
Brand positioning defines how you want to be perceived in your market, in the minds of your clients, partners, and collaborators. It relies on a strong, clear, and differentiating promise that allows your brand to stand out sustainably.
In our marketing agency, we support you in defining or redefining this strategic positioning, taking into account your DNA, ambitions, competitors, and targets. We work to identify what makes you unique, what legitimizes you, and what your audiences truly expect.
A good positioning allows you to clarify your message, guide your communication, unify your teams, and steer all your marketing, branding, or commercial actions. It is a fundamental foundation, both strategic and sensitive.
Our support usually includes:
Workshops with your teams
Competitive environment analysis
Identification of your differentiation points
Definition of a clear, credible, and desirable positioning
Recommendations to translate it concretely
3 good reasons to do brand positioning
CLARIFY THE PERCEPTION OF YOUR BRAND
DIFFERENTIATE YOURSELF FROM THE COMPETITION
GIVE COHERENCE TO ALL YOUR ACTIONS
For whom and in what context ?
You are launching a new brand or activity.
Your current positioning is no longer aligned with your evolution.
You have difficulty differentiating yourself from your competitors.
Your communication is scattered and lacks unity.
You seek to better embody your value proposition.