Brand platform
Is your brand built on solid foundations?
This service can be the key to structure your discourse, align your actions, and make your identity shine.
WHAT IS A BRAND PLATFORM?
The brand platform is a strategic tool that gathers all the fundamental elements of your identity: mission, vision, values, promise, positioning, tone, personality, etc. It constitutes a reference foundation for all your communications, decisions, and creations.
At our marketing agency, we build custom brand platforms in co-creation with your teams. The goal is to formalize who you are, what you stand for, what you offer, and how you want to say it — to create a coherent, embodied, and aligned brand.
A good brand platform prevents the dilution of your brand image or cacophony in your messages. It becomes a shared management tool, useful for your agencies, partners, collaborators, or anyone who speaks on behalf of your brand.
Our approach generally includes:
Interviews and internal workshops to bring out key elements
Analysis of your current image and future goals
Clear and concise writing of your brand pillars
A structured, operational, and evolutive deliverable
3 good reasons to structure your brand
ALIGN YOUR TEAMS AND PARTNERS
CLARIFY WHAT YOU EMBODY
GAIN IMPACT ON ALL YOUR MATERIALS
For whom and in what context ?
You are building a brand or want to formalize your identity.
Your company is growing and you need a shared frame of reference.
You work with multiple providers or internal teams.
Your communication lacks coherence between supports.
You are preparing a strategic change or a new growth cycle.