Brand architecture
Is your brand portfolio clear and structured?
This service can be the key to organizing your offers, gaining readability, and strengthening your overall image.
WHAT IS BRAND ARCHITECTURE?
Brand architecture refers to the way different brands, sub-brands, ranges, or services are structured and hierarchized within the same ecosystem. A good architecture clarifies your offer, strengthens your overall coherence, and facilitates understanding by your audiences.
At our marketing agency, we assist you in creating or redesigning your brand architecture, taking into account your overall brand strategy, your growth objectives, and the current perception of your audiences. The challenge: to define a clear, scalable organization aligned with your identity.
We also intervene in contexts of mergers, diversification, rebranding, or offer evolution. Our approach is both strategic, visual, and editorial.
Our support includes:
Analysis of your current portfolio and its readability
Definition of possible architecture models (umbrella brand, endorsement, independent brands, etc.)
Recommendations on optimal structuring
Application of your architecture on your communication tools
3 good reasons to rethink your brand architecture
CLARIFY THE UNDERSTANDING OF YOUR OFFER
CREATE A STRONGER OVERALL COHERENCE
PREPARE YOUR EVOLUTIONS METHODICALLY
For whom and in what context ?
You manage multiple brands, products, or services and want a clear framework.
Your offer has grown organically and lacks readability.
You are preparing a merger, acquisition, or expansion.
You are launching a new range or segment.
You want to simplify your communication and strengthen your overall image.