Waterloo16

Waterloo16 × Brand & digital identity

Context: a landmark at the junction of business districts

Waterloo16 is a flagship property in central Brussels, at the crossroads of three office hubs. The place needed a clear identity to express its positioning and the work experience it offers.

Our take: let the architecture speak

We drew on the building’s distinct architectural features to craft a strong brand—a visual language that reflects the site’s character and its promise of well-being at work.

Brand identity: simple, legible, durable

A clean, recognisable system built to last and adapt: logotype, typographic principles, alignment and layout rules. The goal: consistency and clarity across every touchpoint.

Digital identity: a website that shows the experience

A website that presents the workplace concept—what the address offers and how people live and collaborate there. Direct navigation, highlighted strengths, share-ready content. Explore: waterloo16.be

Office design: wayfinding and on-site continuity

In-space applications (office design) ensure continuity between identity and daily use: wayfinding cues, editorial touches and practical details for comfort and orientation.

Outcome: an identity linking place and practice

A brand that embodies the building, structures the digital layer, and supports the on-site experience—from web to workspace.

“Give the place a face, and the experience a thread.”