TotalEnergies - CircleK

TotalEnergies — Engaging Digital Contests for a Global Energy Leader

At TotalEnergies and Circle K service stations, attention is scarce: you fill up, glance at the price, and go. Together with Fast Retail, our mission is to slip into that tight moment a loyalty experience and digital contests that people actually want to join—without adding friction. The golden rule: make the tech invisible so the experience stands out.

A 3-step email journey, no app required

The context is demanding: a pre-existing tech stack, strict security standards, GDPR compliance, and real-world constraints (light, connectivity, limited time). We designed a mobile-first web platform (PWA-like) that goes straight to the point. After a purchase in station, the driver receives a participation email with a unique, secure link. The journey fits in three simple moves: open the email → participate → see the result. Screens are clean, forms are minimal, typography is readable even in bright daylight. No app to install, no extra hurdles.

Engineering, security & measurement

Under the hood, the architecture talks to partners across the ecosystem: post-purchase eligibility checks, anti-fraud / anti-abuse (rate limits, single-use tokens), quotas per operation, event logging and supervision. GA4 captures key interactions and feeds dashboards for real-time optimisation: email open/click rates, game entry, drop-offs, prize attribution, repeat plays. Each campaign is finely tuned—copy, send timing, reminder cadence, in-station touchpoints, creative variants.

Creative alignment & deliverability

Because digital doesn’t live alone, we align design and rollout with the physical branding orchestrated by Fast Retail: animations, banners, social kits, and responsive email templates (subjects, preheaders, dark mode), in multiple languages. On deliverability, we safeguard sender reputation and best practices (DKIM/SPF/DMARC, volume balancing) so the participation email lands at the right moment, in the right inbox.

Scale & impact across Belux

Campaign after campaign, the mechanic proves both simple and resilient. Across the Belux, we activate up to 500,000 users per quarter, with a stable, fast and fully measurable experience—right where customers already are: in their inbox, right after the stop at the station. Promise kept: engage, perform, retain—without slowing anyone down.

Want a secure, repeatable, results-driven setup? Let’s talk.