RTL & Beobank

RTL × Beobank · Product launch

Turning a launch into a shared game

To introduce their joint product, RTL & Beobank designed an entertaining and interactive evening.

Bringing RTL’s game shows to life

The flagship RTL games were recreated, with teams of guests competing in a friendly, high-energy atmosphere.

Hosted by RTL’s star presenters

The challenges were led by RTL’s well-known hosts, giving rhythm and familiarity to the event.

Digital meets live

Scores were recorded on a dedicated digital platform and broadcast live on a giant screen, creating a real-time competition visible to everyone.

A contagious enthusiasm

The result: a night of healthy competition, laughter and a product launch blending fun, digital tools and collective energy.

“Launching a product by turning it into a memorable shared experience.”