PMK GROUP

PMK GROUP — Clarify a group, unify the digital

The brief

Bring complementary activities under one clear umbrella. Our remit: restructure the ecosystem and rebuild the digital identity so the offer is legible, navigation obvious, and messaging consistent.

Digital identity

A pared-back visual language (palette, typography, iconography, contrast) that puts content first. Goal: trust—stable cues, clear hierarchy, discreet signature.

Architecture & content

We recentered information on three questions: who we are, what we do, how to work with us. Consistent pillar pages (vision, activities, team, contact). Precise UX writing: telling titles, framing standfirsts, short paragraphs.

Design system

A component library (service cards, team blocks, CTAs, listings) and reusable templates. Result: coherence across pages and speed for future updates.

Content governance

Simple usage rules (heading levels, standfirst length, illustration guidelines, media naming) to keep quality high without operational overhead.

Impact

A clear, continuous, credible setup: faster grasp of roles, seamless movement across sections, and an identity that supports the message.