Nalys Awards

Nalys Awards — Celebrating the people who protect and share nature.

THE CONTEXT

Giving visibility to initiatives that make nature matter

Nalys wanted to create a contest dedicated to people and projects working to protect, promote and educate about nature. The ambition was to bring these initiatives into the spotlight and create a platform where commitment to nature could be discovered, shared and recognised by a wider audience.

THE CHALLENGE

Turning individual initiatives into a collective movement

The strength of the project lay in the diversity of the participants and the causes they represented. The challenge was to create a competition capable of giving each project visibility while generating participation around the wider theme of nature. The experience therefore needed to connect individual stories, public engagement and recognition within one coherent journey.

OUR RESPONSE

From digital participation to a memorable final experience

We structured the Nalys Awards around two complementary dimensions. Participants presented their initiatives through social media and mobilised their communities to support them, giving the public an active role in the selection process. The competition then culminated in an exclusive closing experience designed to celebrate the winners and the commitment behind their projects.

SOCIAL MEDIA ACTIVATION

Letting the community help bring projects forward

Social media was placed at the heart of the competition. Each participant could present their initiative, share its purpose and gather votes from their community, transforming the contest into a platform for visibility and engagement. The digital mechanism gave every project an opportunity to reach beyond its immediate circle and made public participation part of the Awards themselves.

AWARDS EXPERIENCE

Creating a reward connected to the campaign’s purpose

The closing event was conceived as an experience aligned with the spirit of the competition. Creativeroom designed and produced an al fresco dinner in a private greenhouse, bringing the winners together with recognised experts from the world of nature. The setting transformed the award into a symbolic shared moment rooted directly in the subject the participants had chosen to defend.

THE RESULT

Turning recognition into a shared celebration of nature

The Nalys Awards connected digital participation, community engagement and a distinctive physical experience within one activation. By giving committed projects visibility and concluding the journey with a celebration at the heart of nature, the initiative transformed recognition into a meaningful encounter between people who share the same commitment.