MyBank

MyBank — Rebuilding a digital ecosystem built on trust

The brief: clarity, coherence, credibility

MyBank, a European online payment solution, asked us to overhaul its digital ecosystem—modernise the identity, clarify the website, and structure the online presence so the value proposition is instantly legible for consumers, merchants and partners.

Digital identity: a visual language that signals reliability

We reworked the digital identity (palette, icon system, usage principles, contrast) to convey what matters in online payments: simplicity and trust. The outcome: a visual language that is clean, readable and consistent across every touchpoint.

Website: clear architecture, fluent experience

A multilingual, responsive site that goes straight to the point. IA shaped by user needs and profiles. Consistent UI components to speed up understanding. Benefit-led copy, free of unnecessary jargon. Goal: explain, reassure and guide action—without friction.

SEO: clean foundations built to last

We established a solid SEO base: semantic markup, refined metadata, thoughtful internal linking, and content aligned with search intent and priority markets. Strong foundations that support sustainable organic visibility.

SEA: structured, on-brand activation

SEA campaigns were deployed to complement acquisition—audiences framed precisely, messages harmonised with the identity, and tracking quality ensured. An activation that extends the ecosystem without diluting it.

Collateral: continuity across formats

We extended the identity into communication assets (presentations, visuals, digital materials) to maintain brand continuity on every channel.

An integrated approach, rooted in Brussels

Project after project, our digital agency in Brussels (Belgium) builds systems where design, content and acquisition move as one—combining the strengths of a web agency and a marketing agency to deliver setups that are clear, durable and measurable.