Lotto Mons Expo

Lotto Mons Expo × Rebranding & visitor experience

An extraordinary venue, a brand to refresh

The Lotto Mons Expo, a large-scale event hall with impressive volumes, needed a rebranding to align its image with current ambitions and activities.

A new visual identity

We designed a new logo and a revamped interior and exterior look for the building—giving the venue a coherent, bold and recognisable identity.

Bringing visitors into the experience

Beyond the visual layer, we created a playful, out-of-the-ordinary animation for visitors. This ensured the rebranding wasn’t only visible in communication, but also felt on site.

A brand that lives through space

Logo, building design and visitor activation combine into a living identity that reflects Lotto Mons Expo’s dynamism and strengthens its place in the events landscape.

“A renewed image, an enriched experience, a venue redefined.”