Iglo

Iglo — Turning product appreciation into engaging social content.

THE CONTEXT

Giving the product a more human voice

For Iglo, the objective was to create social media content that brings the product to life through the people who enjoy it. Creativeroom developed a series of short video interviews built around a simple idea: let people talk about the product and what they appreciate about it. The project was conceived specifically as social media content, with short video clips at the heart of the format.

THE CHALLENGE

Making product content feel immediate and relatable

Product communication on social media needs to capture attention quickly while giving audiences a reason to engage with what they are seeing. The challenge was to keep the product clearly present while creating content driven by personal reactions and spontaneous expression. The format therefore needed to be concise, accessible and naturally suited to social feeds.

OUR RESPONSE

Putting people at the centre of the product story

We built the content around short interviews, using individual responses as the narrative engine of each clip. Rather than relying on a single promotional message, the series lets different voices express what they like about the product in their own way. This creates a more direct connection between the brand, the product and the people featured in the content.

VIDEO FORMAT

Short stories designed for social media

Each interview was translated into a compact video format designed to communicate its idea quickly. The short-form approach gives every clip a clear focus while allowing the series to work as a recurring content format across social media. Together, the videos create variety while maintaining a consistent creative principle throughout the campaign.

PRODUCT STORYTELLING

Making appreciation for the product the content itself

The product remains central to every video, but the story is carried by the reasons people enjoy it. Personal reactions give the content a human dimension and turn product appreciation into the subject of the communication. The result is a simple content mechanism that connects brand visibility with individual experience.

THE RESULT

A flexible series of human-centred social content

The project gave Iglo a series of short video assets designed specifically for social media, combining product visibility with individual testimonials. A straightforward content format that turns people’s appreciation of the product into engaging, repeatable brand communication.