Franklin

Franklin x First TV commercial

A first step on screen

Belgian ice cream brand Franklin entrusted Creativeroom with its very first TV commercial. A limited-resource production, carefully designed to highlight the authenticity of the product.

Showcasing authenticity

The film brings forward Franklin’s uniqueness: authentic flavours, locally sourced or short-supply-chain ingredients, and recipes with no added sugar.

Guilt-free pleasure

At the core: delicious ice cream that combines taste, quality and responsibility, leaving consumers with a sense of guilt-free indulgence.

A brand revealed to the public

This first TV commercial provided Franklin with broader visibility while underlining its identity as a local, natural and uncompromising product.

“Proving that authenticity and pleasure can shine on screen.”