GO by Steffen Henssler

GO by Steffen Henssler × Brussels pop-up (Hotel Amigo)

The challenge: make a premium concept visible, without overdoing it

Launch of GO by Steffen Henssler’s first international pop-up at Hotel Amigo (Brussels). Goal: introduce a high-end sushi concept that’s new to Brussels and spark orders—simply.

Our take: the right mix of street, web and outreach

A clear blend: street marketing to be seen where it matters, web to explain and point to ordering, press & e-influencers to add credibility and pace awareness. Short, useful messages, straight to the point.

In the city: signal, locate, entice

Targeted urban presence around relevant areas to make the pop-up known and guide people to Hotel Amigo. Legible visuals, essential info, nothing superfluous.

Online & outreach: clarify and amplify

Straightforward web content (what it is, where it is, how to order) and selective outreach to media and e-influencers to reach Brussels food-loving audiences—without over-communication.

The result: a clean start

1,500+ orders in two months, showing fast adoption of the concept in Brussels.

“Be visible without overdoing it: the essentials, in the right place at the right time.”