Belgium.be

Belgium.be · “Learn to spot bots”

The brief

Explain, clearly and quickly, how to recognise bots and avoid the trap. Scope: campaign concept and strategy, script, studio shoot, production and distribution.

From idea to screen

A direct narrative, legible messages and a pace designed for attention and recall. Every shot serves one purpose: understand fast, remember the essentials, act accordingly.

Studio production

Shot in our studios, with restrained art direction, careful sound, and digital-first formats. A controlled setup dedicated to clarity.

Online campaign

Six-week campaign in FR/NL, released on official channels. Language-specific versions and lengths adapted to each medium.