Archway at EthCC Brussels

Challenge: zero audience, high-stakes audience

Client: Archway — Vertical: blockchain / developer tooling

At EthCC Brussels, Archway needed to break through in a greenfield audience basin (no local base, no list, no prebuilt community) and mobilise industry leaders around its developer value prop (premium smart-contract integration, fee redistribution, inflationary yield). Goal: strong visibility and qualified participation.

360° plan: own the streets and the feeds

We built a simple engine: make Archway unmissable where decisions happen—on the street around the forum and online across the channels developers actually use.

Street marketing & urban posters: visible, legible, memorable

A targeted urban poster campaign across Brussels (key flows to the forum, tech districts, mobility hubs) paired with on-the-ground activations to spark direct interactions: functional handouts, wayfinding, and invites to an insider moment. Creative direction: bold visuals, 3-second benefit statement, clear call to action toward the gathering.

Digital campaigns: acquire, qualify, remind

Multi-channel digital campaigns (social, display, dev communities) to drive qualified reach, deepen consideration (feature teasers, developer-first angles), then retarget before and during the forum (countdowns, agenda slots, reminders). Landing pages tuned for fast conversion (mobile-first, layered messaging by intent).

Signature networking: turning attention into relationships

We hosted an exclusive networking event alongside EthCC—designed as a convergence point: live demos, peer-to-peer exchanges, and use-case conversations. Outcome focus: turn visibility into relationships (partnerships, PoCs, pipeline).

Impact: 600 leaders, one focal point

Result: the presence of 600 of the sector’s top actors, stand-out visibility across Brussels during EthCC, and lasting connections with technical and business decision-makers.

Wrap-up

Starting from zero audience is workable when a 360° system aligns street, posters and digital around a clear developer story. Learn more about Archway: archway.io