Aquarius and TotalEnergies: a digital campaign that refreshes the customer experience

This summer, TotalEnergies and Circle K service stations are rolling out a digital campaign designed to reward their customers in an original way. In partnership with FastRetail, Creativeroom has developed a loyalty program that combines ease of use for drivers with technical complexity behind the scenes.

The reward: Aquarius bottles to be won through an online contest, accessible right at the fuel pump.

When technology steps back to serve the experience

While users only need a few clicks to participate, the mechanics rely on a robust architecture. The contest is directly connected to Circle K’s infrastructures, ensuring secure data exchange and marketing email automation.

Our role as a digital agency and marketing agency was to make sure this fluid experience didn’t overshadow the technical rigor: reinforced security, system stability, and the ability to handle significant traffic. With nearly 500,000 visits expected over three months, the platform was custom-built to deliver performance and an optimal user experience.

A tailor-made Aquarius universe

Loyalty is not just about technical mechanics – it also needs to create emotion and stay consistent with brand identity. That’s why our 360 creative agency designed a dedicated digital environment inspired by Aquarius’ visual universe, built to convey the drink’s freshness and energy.

Every element – from graphic design to the contest’s tone of voice – was crafted to strengthen the bond between the brand and participants. We created authentic branded content rooted in multimedia content creation and brand storytelling.

An integrated approach, from concept to activation

This project reflects our way of working as a communication and marketing agency:

– strategic support and definition of visual identity,

– custom application development for the digital mechanics,

– technical integration and marketing automation,

– creation of narrative and visual assets, fully optimized.

By combining technical expertise with creative vision, our branding and communication agency once again proves that digital activation can be both high-performing, secure, and inspiring.

Conclusion

With this project, TotalEnergies, Circle K and FastRetail clearly show their ambition: to use digital tools to enrich the customer experience, beyond the simple act of refueling. For Creativeroom, it is another opportunity to demonstrate that a successful digital campaign relies as much on technology as it does on human insight and storytelling.